Customers Speak About Their Machines in New Hitachi "Built Tough" Video Series

Hitachi Built tough

There’s nothing like seeing a piece of machinery in action on a real job site before committing to a purchase, so Hitachi has developed a new video series to let real customers talk about the toughness of their fit-for-purpose construction machinery.

The new ‘Built Tough’ video series features a range of machines from Hitachi Construction Machinery Australia (HCA), demonstrated by customers who are already using them in their business.

“Choosing the right machine, no matter if it’s big or small, is a key decision that can impact any organisation," says Hitachi’s National Marketing Communications Manager, Amanda Michael.

“It can be a difficult choice".



“We wanted to give people the chance to see how actual HCA customers are using their machines and also share some insights into the people who are working in this sector."

Each episode of the series will highlight different machines in different environments around the country. The videos will explore the real-life situations HCA equipment owners find themselves in and showcase their experiences with the machines.

The first episode of the ‘Built Tough’ series features Melbourne’s Tom Markovski with his Hitachi ZX55U–5 mini excavator. As the man behind Auscon Earthworks, Tom understands the importance of performance and comfort in the equipment he uses. Viewers will see Tom put the ZX55U–5 through its paces, hear about his experiences and discover what is most important to him when choosing a machine.

Episode Two focuses on the Hitachi ZH210 Hybrid excavator and the people behind the technology, along with comments from two of the first Australian customers, Reilly Contractors and Duke Contracting.

“We know people are using the internet more and more to research their options before they buy. Rather than focus on specifications, the video series gives information about the true day to day experiences of the people who already choose and use HCA machines. The series will be of interest to people in the market for this type of machinery, or who are interested in learning more about how key customers are putting their HCA machinery to work."

“Instant engagement, instant communication - it’s about being everywhere our customers are and that includes online. We’re very excited about the potential," said Amanda.

The series will be released through HCA’s official YouTube channel.

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