Global Rebranding Program

Hitachi prepare to execute a new rebranding program that values unity and consistency

Hitachi Construction Machinery (Australia) Pty Ltd (HCA) will soon adopt the global Hitachi Construction Machinery Co., Ltd. (HCM) logo across its Australian operation. The program is being rolled out globally to align all the construction machinery groups as one. 

In addition, the new logo has been adopted to raise awareness with customers of HCA to represent our close affinity with Hitachi Group’s global expertise. It aims to provide consistency for all HCA customers wherever they are around the world, while not diminishing the company’s commitment to efficiency, reliability and durability.

The Hitachi corporate logo aims to communicate HCA’s key pillars of success, reliability and business solutions, and provides more unity and consistency with Hitachi Construction Machinery globally.

“This brand symbolises the merging of the Australian brand with our global brand, giving local customers reassurance of our tenured history and specialisation in the mining and construction machinery industries. We stand for technology and innovation, just like HCM and Hitachi Limited,” said David Harvey, Managing Director of HCA.

“Over time we will continue to release the new branding elements across facilities, vehicles, documentation and marketing material to align with the global strategy,” said David.  

The Hitachi brand has a 105-years of history, starting with the inception of the company’s first electric motor repair shop in Japan in 1910. Since then, the brand has grown exponentially in 11 different business segments and in particular the mining and construction machinery group. 

Hitachi is now a respected infrastructure solutions company with more than 320,000 employees worldwide. Although more than 100 years have passed, Hitachi founder Namihei Odaira’s original vision to innovate still permeates the company today with many game-changing products among its achievements. 

The HCM group brand promise is built on the foundation of superb technological capabilities, which the Australian business values as a key factor to success. Thanks to everyone's efforts, the company has risen to become one of the world's top construction and mining machinery manufacturers.

Category: Press Releases

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