Hitachi Offers Choice of Rewards for Customers

Choice plus mid size promo header

From free servicing to a trip to the Hitachi factory in Japan, Hitachi Construction Machinery (Australia) Pty Ltd (HCA) is giving excavator customers the chance to choose their own reward when they order a new machine.

Under the Choiceplus program, customers will have a range of options to select from, each worth thousands of dollars.

HCA’s Director – Sales (Construction, Forestry and Mining) Gilberto Pauleta said the Choiceplus program is about delivering even more value beyond the productivity and efficiency that come with a premium excavator.

“Hitachi is well known as a premium brand. We’re focused on delivering excellent value and return on investment," Gilberto said.

“I think contractors who take a look at what they get when they choose Hitachi will be pleasantly surprised by the quality of the product and the price, and we’re excited to launch Choiceplus to allow customers to choose the additional rewards that suit them best."

Customers who order a new excavator between 1 September and 31 December will be able to choose between 12 months of free servicing, a free four year powertrain warranty, 3.99% interest on finance, three months without lease payments, or a trip to Hitachi’s wheel loader and excavator factories in Japan.

“There is real value in the rewards," Gilberto said.

“The free service offer is worth between $4,000 and $12,000 depending on the size of the machine. Our standard powertrain warranty is 36 months so the Choiceplus option is a significant step up for those customers interested in the extra peace of mind that comes from an extended warranty."

Gilberto said the interest rate offer, which includes fixed rates for five years, is worth about 3.5 per cent of the capital cost of the machine, while the option of not making lease payments for the first three months is ideally suited to customers looking to maximise cash flow.

“As for the exclusive factory trip, we think that this will be a real eye opener for those who have not previously been to our factories," Gilberto said. Choiceplus is available across the Hitachi excavator range from the 8-tonne ZX85 to the 82-tonne ZX870.

“This isn’t a run out sale. It covers our full range of excavators in our current line up and is about delivering added value and thanking our customers for choosing Hitachi," Gilberto said.

“While the greatest reward for choosing a Hitachi excavator is having an advanced, productive, reliable machine with a strong support network around Australia, Choiceplus is a great way to make your investment go even further, so it’s an ideal time for contractors to think about upgrading or expanding their fleet."

For details about Choiceplus including terms and conditions which apply to each reward option, visit www.hcma.com.au/choiceplus

Category: Press Releases

No Comments