HITACHI OFFERS CUSTOMERS A CHOICE OF REWARDS

Following the popularity of the ChoicePlus excavator program, Hitachi Construction Machinery (Australia) Pty Ltd (HCA) are extending the program to Hitachi and John Deere wheel loaders.

ChoicePlus gives Hitachi and John Deere wheel loader customers the chance to choose their own reward, each worth thousands of dollars when they purchase a new machine. Customers who order a new Hitachi or John Deere wheel loader between 1 December and 28 February will be able to choose between 12 months of free servicing, a free four year powertrain warranty, 2.99% finance up to four years or 3.99% up to five years, a trip to Hitachi’s factory in Japan or John Deere’s factory in the United States.

HCA’s Director – Sales (Construction, Forestry and Mining) Gilberto Pauleta said the ChoicePlus program is about delivering even more value beyond the productivity and efficiency that come with a premium wheel loader.

“Hitachi and John Deere are well known as a premium brands. We’re focused on delivering excellent value and return on investment," Gilberto said.

“I think contractors who take a look at what they get when they choose Hitachi or John Deere will be pleasantly surprised by the quality of the product and the price. We’re excited to extend the ChoicePlus program to wheel loaders allowing customers to choose the additional rewards that suit them best."

“There is real value in the rewards; the free service offer is worth between $4,000 and $12,000 depending on the size of the machine. Our standard powertrain warranty is 36 months so the ChoicePlus option is a significant step up for those customers interested in the extra peace of mind that comes from an extended warranty."

“The interest rate offer, which includes fixed rates for 4 or 5 years, is worth about 3.5 per cent of the capital cost of the machine. As for the exclusive factory trip, we think that this will be a real eye opener for those who have not previously been to our factories," Gilberto said. ChoicePlus is available across the Hitachi wheel loader range from 1.1m3 bucket ZW100 to 3.7m3 ZW250 and the John Deere wheel loader range from 3.6m3 724K to 5.5m3 844K.

“This is about delivering added value and thanking our customers for choosing HCA to do business with" Gilberto said.

“While the greatest reward for choosing a Hitachi or John Deere wheel loader is having an advanced, productive, reliable machine with a strong support network around Australia, ChoicePlus is a great way to make your investment go even further, so it’s an ideal time for contractors to think about upgrading or expanding their fleet."

For details about ChoicePlus including terms and conditions which apply to each reward option, visit www.hcma.com.au/choiceplus-wl 

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