Celebrating 175 Years
In 1837, John Deere started something special
2012 marks the 175th anniversary for Deere & Company, which began in 1837 when company founder John Deere successfully manufactured his very first piece of equipment, the revolutionary Self-Scouring Plow. This special anniversary recognises the fundamental role that John Deere has made in creating world leading equipment and machinery.
From a one man team in Grand Detour, Illinois, USA in 1837 to having more than 60,000 employees worldwide in 2012, Deere & Company have something to celebrate! Today, John Deere continues to deliver on their core values of integrity, quality, commitment, and innovation, which have been the key to the success and longevity of the company.
In 1983, a global manufacturing and distribution alliance between John Deere and Hitachi Construction Machinery (HCM) commenced, which led to the Deere-Hitachi joint venture, officially formed in 1988. This partnership has continued to strengthen with the recent joint venture between HCM and Deere & Company to manufacture and sell hydraulic excavators in the Brazilian market.
In 2001, an Integrated Marketing Agreement between the two companies was implemented. It was agreed that John Deere was to manage marketing for both the John Deere and Hitachi brand in the Americas and Hitachi to manage and market John Deere construction and forestry products in the Asia Pacific.
The alliance between the two companies has seen John Deere grow to be one of the world’s leading manufacturers of construction and forestry equipment. In the Australian market, Hitachi Construction Machinery Australia (HCA) is proud to be the exclusive distributor of John Deere construction and forestry products.
Celebrations in 2012 have marked Deere & Company’s 175th anniversary. In recognition of this milestone, HCA hosted an evening function for over 200 guests in Mount Gambier during the AUSTimber 2012 exhibition. The John Deere Foundation donated $175,000 to the Feeding America’s BackPack Program that provides children nutritious and easy-to-prepare food they need over the course of a weekend.
HCA would like to congratulate Deere & Company on a successful 175 years of business and looks forward to providing innovative and quality products to the Australian market.