December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





Related stories
  • LANDCROS: Solutions Beyond Machinery

    Read more
  • Bell Graders: Impressing operators with precision ...

    Production of the highly anticipated Bell Motor Grader range is ...

    Read more
  • New Team. Reliable Service.

    We are excited to announce growth in our Canberra region ...

    Read more
  • A powerful machine in a compact ...

    Discover the ZW80-5B: A compact, powerful wheel loader ...

    Read more
  • RJV Expands Operations

    RJV has recently taken delivery of a substantial order of ...

    Read more
  • ZAXIS-7 Compact Excavators

    The ZAXIS-7 series has been engineered to maximise operator productivity ...

    Read more

#TheOrangeFamily

Spot the Waste. Stop the Loss. With LANDCROS Connect

Monitor your machine performance in real time, maximise efficiency, and reduce downtime.

Visit Hitachi at DDT 2026 (Stand D1) and connect with a specialist who will show you how LANDCROS Connect gives you the insights you need to keep your machines performing at their best.

Curious to see how it works? Come by, ask questions & see it in action.
On the Ground with @spencercivilearthworks 

At Monarch Glen, Flagstone, serious earthmoving is underway - with over 500,000 cubic metres of cut to fill shaping the site.

Powered by the ZX490LCH-7, this operation is built on performance and endurance.
With 10–12 hour days and already 28 hours on the machine, the feedback is clear:

👉 “It’s got a lot of power.”

When the job demands consistency, strength, and reliability - this is where it counts.
Are Your Machines Working—Or Just Burning Fuel?

Every idle hour is costing your profit with diesel prices on the rise, Let HCA help you save on fuel burn.

Download LANDCROS Connect and Turn Data into Fuel Savings.

Make Every Litre Count

Contact us to learn more: https://hitachicm.com.au/landcros-connect/
👷We’re heading to The National Diesel Dirt & Turf Expo 2026 🚧

Hitachi is bringing an impressive lineup of machines to this year’s DDT show & you won’t want to miss it.

🏆 Competitions
⚙️ Cutting-edge equipment
🤝 Meet the experts behind the machines
…and plenty more happening on our stand!

Come and see the team, get up close with the latest machinery, and experience what makes our machines stand out.

 🗺️ Sydney Dragway: Ferrers Rd, Eastern Creek NSW 2766
📆 17-19 April 2026
📍Stand D1
BECAUSE UPTIME IS EVERYTHING

Long shifts.
Demanding conditions.
Machines that keep working.

LANDCROS wheel loaders are built to support consistent performance on site - helping reduce downtime and keep projects moving.

Reliable equipment. Backed by experienced support.

LANDCROS — Solutions Beyond Machinery.
Tight spaces with total control. 

Out in Brisbane, GCE Contractors are getting it done with the ZX135US-7, and operator James is right at home in the seat.

With zero tail swing, there’s no second guessing when you’re slewing around tight jobsites - just smooth, confident operation where it counts.

More precision. Less risk. Peace of mind on every move.

@gcecontractorspty
Your machines work hard. Now they can work smarter too.

With LANDCROS Connect, you can stay connected to your Hitachi machines wherever the job takes you. From monitoring machine health to tracking performance and location, it gives you the insights needed to keep your equipment running efficiently and your projects moving forward.

 Smarter maintenance planning. Greater control over your fleet.

Because when you know more about your machines, you have the ability to become more cost effective and deliver improved machine longevity.

Learn more about LANDCROS Connect:
https://hitachicm.com.au/landcros-connect/
PROVEN ON SITE

Built for the conditions operators face every day.

LANDCROS excavators are known for reliability, durability and strong resale value - supporting crews across demanding construction and mining environments.

Japanese engineering. Practical performance on site.

LANDCROS — Solutions Beyond Machinery.
Spot the Waste. Stop the Loss. With LANDCROS Connect

Monitor your machine performance in real time, maximise efficiency, and reduce downtime.

Visit Hitachi at DDT 2026 (Stand D1) and connect with a specialist who will show you how LANDCROS Connect gives you the insights you need to keep your machines performing at their best.

Curious to see how it works? Come by, ask questions & see it in action.
On the Ground with @spencercivilearthworks 

At Monarch Glen, Flagstone, serious earthmoving is underway - with over 500,000 cubic metres of cut to fill shaping the site.

Powered by the ZX490LCH-7, this operation is built on performance and endurance.
With 10–12 hour days and already 28 hours on the machine, the feedback is clear:

👉 “It’s got a lot of power.”

When the job demands consistency, strength, and reliability - this is where it counts.
Are Your Machines Working—Or Just Burning Fuel?

Every idle hour is costing your profit with diesel prices on the rise, Let HCA help you save on fuel burn.

Download LANDCROS Connect and Turn Data into Fuel Savings.

Make Every Litre Count

Contact us to learn more: https://hitachicm.com.au/landcros-connect/
👷We’re heading to The National Diesel Dirt & Turf Expo 2026 🚧

Hitachi is bringing an impressive lineup of machines to this year’s DDT show & you won’t want to miss it.

🏆 Competitions
⚙️ Cutting-edge equipment
🤝 Meet the experts behind the machines
…and plenty more happening on our stand!

Come and see the team, get up close with the latest machinery, and experience what makes our machines stand out.

 🗺️ Sydney Dragway: Ferrers Rd, Eastern Creek NSW 2766
📆 17-19 April 2026
📍Stand D1
BECAUSE UPTIME IS EVERYTHING

Long shifts.
Demanding conditions.
Machines that keep working.

LANDCROS wheel loaders are built to support consistent performance on site - helping reduce downtime and keep projects moving.

Reliable equipment. Backed by experienced support.

LANDCROS — Solutions Beyond Machinery.
Tight spaces with total control. 

Out in Brisbane, GCE Contractors are getting it done with the ZX135US-7, and operator James is right at home in the seat.

With zero tail swing, there’s no second guessing when you’re slewing around tight jobsites - just smooth, confident operation where it counts.

More precision. Less risk. Peace of mind on every move.

@gcecontractorspty
Your machines work hard. Now they can work smarter too.

With LANDCROS Connect, you can stay connected to your Hitachi machines wherever the job takes you. From monitoring machine health to tracking performance and location, it gives you the insights needed to keep your equipment running efficiently and your projects moving forward.

 Smarter maintenance planning. Greater control over your fleet.

Because when you know more about your machines, you have the ability to become more cost effective and deliver improved machine longevity.

Learn more about LANDCROS Connect:
https://hitachicm.com.au/landcros-connect/
PROVEN ON SITE

Built for the conditions operators face every day.

LANDCROS excavators are known for reliability, durability and strong resale value - supporting crews across demanding construction and mining environments.

Japanese engineering. Practical performance on site.

LANDCROS — Solutions Beyond Machinery.

Use of cookies

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalised services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site.

Find a dealer

Search by location
Search by dealer name
It appears you're using an old version of Internet Explorer for safer and optimum browsing experience please upgrade your browser.