December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





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#TheOrangeFamily

From Japan to Australia, innovation drives everything we do.
This film from Hitachi Construction Machinery showcases how we are always pushing boundaries and delivering solutions that matter - on the frontlines of technology, sustainability, and society.
🔥 Win a FREE Weber BBQ at AgQuip 2025! 🔥

Heading to AgQuip 2025 in Gunnedah? Make sure you stop by the Hitachi stand (X18) for your chance to WIN a Weber BBQ!

It’s simple:
✅ Visit us at Stand X18
✅ Enter the competition
✅ You could be firing up a brand-new Weber BBQ!

While you're there, check out our latest machinery on display; the ZX17U-5, ZX85USB-7, and ZW180-7. 

📅 19–21 August 2025
📍 134 Black Jack Road, Gunnedah NSW 2380
🎯 Stand X18

Don’t miss out on great gear and a great giveaway. See you at AgQuip!
#HitachiAtAgQuip #AgQuip2025 #WeberGiveaway #BBQandBigMachines #HitachiConstruction #HitachiAustralia
Come See Hitachi at AgQuip 2025!
We’re looking forward to be at AgQuip 2025, visit us at Stand X18 to check out our powerful line-up of machinery on display, including the:
🔸 ZX17U-5 Mini Excavator
🔸 ZX85USB-7 Excavator
🔸 ZW180-7 Wheel Loader

Whether you're after compact performance or heavy-duty capability, our team is ready to talk all things machinery and how Hitachi can support your operation.

📍 Location: 134 Black Jack Road, Gunnedah NSW 2380
📅 Dates: 19–21 August 2025
📍 Stand: X18

Don’t miss out !

#HitachiConstruction #AgQuip2025 #HitachiAtAgQuip #FarmMachinery #ConstructionMachinery #AgTech #HitachiAustralia
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Our teams are all very proud to welcome the whole MCC Group into the 🍊Family

Pictured: Matt, Adam and Nathan
From tight backyards to busy worksites, Hitachi mini excavators pack serious digging power into a compact footprint. Built tough, easy to maintain, and backed by our 3-year/3,000-hour warranty – they’re ready for anything.

📢 Now available with 0.99% finance or up to $13,000 attachment rebate* – for a limited time only. T&C's Apply. 

Find your perfect mini: https://hitachicm.com.au/deals-on-minis/
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After one of the closest battles in recent years, we’re proud to announce Sam Langford from CablePrice Christchurch as the overall winner! 🇳🇿💪

Sam will now head to Japan in October to represent HCMO in the global competition. Congratulations Sam — and best of luck on the world stage! 🌏🔧

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From Japan to Australia, innovation drives everything we do.
This film from Hitachi Construction Machinery showcases how we are always pushing boundaries and delivering solutions that matter - on the frontlines of technology, sustainability, and society.
🔥 Win a FREE Weber BBQ at AgQuip 2025! 🔥

Heading to AgQuip 2025 in Gunnedah? Make sure you stop by the Hitachi stand (X18) for your chance to WIN a Weber BBQ!

It’s simple:
✅ Visit us at Stand X18
✅ Enter the competition
✅ You could be firing up a brand-new Weber BBQ!

While you're there, check out our latest machinery on display; the ZX17U-5, ZX85USB-7, and ZW180-7. 

📅 19–21 August 2025
📍 134 Black Jack Road, Gunnedah NSW 2380
🎯 Stand X18

Don’t miss out on great gear and a great giveaway. See you at AgQuip!
#HitachiAtAgQuip #AgQuip2025 #WeberGiveaway #BBQandBigMachines #HitachiConstruction #HitachiAustralia
Come See Hitachi at AgQuip 2025!
We’re looking forward to be at AgQuip 2025, visit us at Stand X18 to check out our powerful line-up of machinery on display, including the:
🔸 ZX17U-5 Mini Excavator
🔸 ZX85USB-7 Excavator
🔸 ZW180-7 Wheel Loader

Whether you're after compact performance or heavy-duty capability, our team is ready to talk all things machinery and how Hitachi can support your operation.

📍 Location: 134 Black Jack Road, Gunnedah NSW 2380
📅 Dates: 19–21 August 2025
📍 Stand: X18

Don’t miss out !

#HitachiConstruction #AgQuip2025 #HitachiAtAgQuip #FarmMachinery #ConstructionMachinery #AgTech #HitachiAustralia
🎇Congratulation MCC Group! This brand-new EX1200-7 is an amazing addition to your Mining Services Fleet!

This orange beauty 🤩 is equipped with high precision GPS 🛰️ designed to harness the power of its heavy-duty bucket. This combination is perfectly tailored to the suit the demanding needs of CQ mining!

Our teams are all very proud to welcome the whole MCC Group into the 🍊Family

Pictured: Matt, Adam and Nathan
From tight backyards to busy worksites, Hitachi mini excavators pack serious digging power into a compact footprint. Built tough, easy to maintain, and backed by our 3-year/3,000-hour warranty – they’re ready for anything.

📢 Now available with 0.99% finance or up to $13,000 attachment rebate* – for a limited time only. T&C's Apply. 

Find your perfect mini: https://hitachicm.com.au/deals-on-minis/
New to Australia:  The BELL G140  Grader!

Hitachi is proud to showcase the BELL G140 for the very first time ever at the Local Government Association Show event In WA!
The Bell G140 grader delivers exceptional precision and productivity with its advanced automatic blade control system, reducing operator fatigue and increasing job site efficiency. 
Built for durability and ease of use, it tackles tough terrain smoothly, saving time and lowering operating costs. A game changer for Australian graders.
🏆 Regional Final Winner Announced!

On Wednesday 23rd July, HCMO held the annual Service Technician Competition – Regional Final in Brisbane, where six of our top techs (four from HCA and two from CablePrice) put their skills to the test in a high-pressure showdown of technical knowledge and troubleshooting.

After one of the closest battles in recent years, we’re proud to announce Sam Langford from CablePrice Christchurch as the overall winner! 🇳🇿💪

Sam will now head to Japan in October to represent HCMO in the global competition. Congratulations Sam — and best of luck on the world stage! 🌏🔧

A big thank you to all competitors, Brisbane staff for hosting, and HCA Product Support for making the event a success.
📦 New Gear Drop!

Thumbs up all round as EasyAz Earthmoving takes delivery of their brand-new Hitachi ZX17U-5 mini excavator!

Joining their existing ZX55U-5, this compact powerhouse brings even more versatility to the team—perfect for tight-access jobs without compromising on performance.

We can’t wait to see what you accomplish with your new gear – thanks for choosing Hitachi!

@easyazearthmoving

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