December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





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#TheOrangeFamily

Wenco’s asset performance management rebranding introduces APM Track, APM React, and APM Reliability—solutions that transform mining maintenance from reactive to predictive. 
 📉 APM Track centralises maintenance management
 📊APM React delivers real-time asset health &
 📈 APM Reliability optimises maintenance timing using expert models.

Together, they boost uptime, reduce costs, and improve operational efficiency. 

Explore Wenco’s fleet management solutions at the IMARC event, October 21-23, 2025, at the Hitachi stand; D19. Don’t miss it!
Customer Spotlight — Craig Cross Contracting

Craig Cross Contracting recently added a Hitachi ZX38U-5 and ZX65USB-5 to their fleet.

“The service was exemplary — great product knowledge, quick responses, and a perfect fit for our operational needs. The Hitachi excavators are powerful, efficient, and comfortable to operate.”

👏 Thanks to Craig and team for trusting Hitachi and well done to our Tasmanian crew for delivering a first-class experience.
We’re excited to join Elmore Field Days 2025 as an exhibitor!

Come meet the Hitachi Construction Machinery Australia team to chat about our Mini Excavator finance offer and explore our Excavator range.

Our experts are ready to help you find the right machine to power your next project.
📍 Elmore VIC | Oct 7–9

We’re excited to join Elmore Field Days 2025 as an exhibitor!

Come meet the Hitachi Construction Machinery Australia team to chat about our Mini Excavator finance offer and explore our Excavator range.

Our experts are ready to help you find the right machine to power your next project.
📍 Elmore VIC | Oct 7–9

🔗 Learn more about Elmore Field Days: https://www.elmorefielddays.com.au/
Wenco International Mining Systems delivers smart mining solutions that boost productivity, safety, and efficiency. From fleet management to autonomous systems and data analytics, Wenco helps mines lower costs and make smarter decisions — all in real time. ⛏️💡 #SmartMining #DigitalTransformation #Wenco
Excited for IMARC 2025? So are we!
Hitachi and Wenco are proud to be exhibiting at the International Mining and Resources Conference (IMARC), where industry leaders come together to shape the future of mining.

Join us as we showcase how our integrated technologies and smart mining solutions are driving efficiency, sustainability, and innovation across the industry.

📍 Visit us at stand D19
📅  October 21–23, 2025
📍 ICC, Darling Harbour Sydney

Let’s connect, collaborate, and shape the future of mining—together.
🚧 Spotlight on the S Series H21 Hitachi ZX170W! 🚧

Now in stock and ready for delivery. The H21 Hitachi ZX170W is engineered to boost productivity on rail projects, offering one of the safest and most dependable solutions in the industry. 

Built tough for demanding environments, it delivers versatility, performance, and exceptional safety.

The advanced S Series Rail Guidance System includes retractable rail wheel assemblies that maintain tyre traction and braking control, while the blade’s mechanical twist mechanism complies with strict Australian Standards.

💡 Prioritise safety, reliability, and performance for your next rail job. 

Contact us today to secure the S Series H21 ZX170W!
💛 R U OK? Day 2025 💛
Today is a reminder that a simple conversation can change a life. At Hitachi Construction Machinery Australia, the safety and wellbeing of our people will always come first.

This month, we also donated to Beyond Blue to support their incredible programs and resources that provide life-changing help to those who need it most.

If you or someone you know is doing it tough, take a moment to check in, ask “R U OK?”, and remind them they’re not alone.

Let’s break down the barriers to these tough conversations—together.

📞 Visit beyondblue.org.au
 for free, confidential support.
💬 Learn more about R U OK? Day at ruok.org.au
Wenco’s asset performance management rebranding introduces APM Track, APM React, and APM Reliability—solutions that transform mining maintenance from reactive to predictive. 
 📉 APM Track centralises maintenance management
 📊APM React delivers real-time asset health &
 📈 APM Reliability optimises maintenance timing using expert models.

Together, they boost uptime, reduce costs, and improve operational efficiency. 

Explore Wenco’s fleet management solutions at the IMARC event, October 21-23, 2025, at the Hitachi stand; D19. Don’t miss it!
Customer Spotlight — Craig Cross Contracting

Craig Cross Contracting recently added a Hitachi ZX38U-5 and ZX65USB-5 to their fleet.

“The service was exemplary — great product knowledge, quick responses, and a perfect fit for our operational needs. The Hitachi excavators are powerful, efficient, and comfortable to operate.”

👏 Thanks to Craig and team for trusting Hitachi and well done to our Tasmanian crew for delivering a first-class experience.
We’re excited to join Elmore Field Days 2025 as an exhibitor!

Come meet the Hitachi Construction Machinery Australia team to chat about our Mini Excavator finance offer and explore our Excavator range.

Our experts are ready to help you find the right machine to power your next project.
📍 Elmore VIC | Oct 7–9

We’re excited to join Elmore Field Days 2025 as an exhibitor!

Come meet the Hitachi Construction Machinery Australia team to chat about our Mini Excavator finance offer and explore our Excavator range.

Our experts are ready to help you find the right machine to power your next project.
📍 Elmore VIC | Oct 7–9

🔗 Learn more about Elmore Field Days: https://www.elmorefielddays.com.au/
Wenco International Mining Systems delivers smart mining solutions that boost productivity, safety, and efficiency. From fleet management to autonomous systems and data analytics, Wenco helps mines lower costs and make smarter decisions — all in real time. ⛏️💡 #SmartMining #DigitalTransformation #Wenco
Excited for IMARC 2025? So are we!
Hitachi and Wenco are proud to be exhibiting at the International Mining and Resources Conference (IMARC), where industry leaders come together to shape the future of mining.

Join us as we showcase how our integrated technologies and smart mining solutions are driving efficiency, sustainability, and innovation across the industry.

📍 Visit us at stand D19
📅  October 21–23, 2025
📍 ICC, Darling Harbour Sydney

Let’s connect, collaborate, and shape the future of mining—together.
🚧 Spotlight on the S Series H21 Hitachi ZX170W! 🚧

Now in stock and ready for delivery. The H21 Hitachi ZX170W is engineered to boost productivity on rail projects, offering one of the safest and most dependable solutions in the industry. 

Built tough for demanding environments, it delivers versatility, performance, and exceptional safety.

The advanced S Series Rail Guidance System includes retractable rail wheel assemblies that maintain tyre traction and braking control, while the blade’s mechanical twist mechanism complies with strict Australian Standards.

💡 Prioritise safety, reliability, and performance for your next rail job. 

Contact us today to secure the S Series H21 ZX170W!
💛 R U OK? Day 2025 💛
Today is a reminder that a simple conversation can change a life. At Hitachi Construction Machinery Australia, the safety and wellbeing of our people will always come first.

This month, we also donated to Beyond Blue to support their incredible programs and resources that provide life-changing help to those who need it most.

If you or someone you know is doing it tough, take a moment to check in, ask “R U OK?”, and remind them they’re not alone.

Let’s break down the barriers to these tough conversations—together.

📞 Visit beyondblue.org.au
 for free, confidential support.
💬 Learn more about R U OK? Day at ruok.org.au

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