November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





Related stories
  • LANDCROS: Solutions Beyond Machinery

    Read more
  • Bell Graders: Impressing operators with precision ...

    Production of the highly anticipated Bell Motor Grader range is ...

    Read more
  • New Team. Reliable Service.

    We are excited to announce growth in our Canberra region ...

    Read more
  • A powerful machine in a compact ...

    Discover the ZW80-5B: A compact, powerful wheel loader ...

    Read more
  • RJV Expands Operations

    RJV has recently taken delivery of a substantial order of ...

    Read more
  • ZAXIS-7 Compact Excavators

    The ZAXIS-7 series has been engineered to maximise operator productivity ...

    Read more

#TheOrangeFamily

Dig Deep Debrief – Troy Harding

Recorded during our Dig Deep Sales Conference, this episode features Troy Harding, Director at @wellamconstructions in Geelong, Victoria.

Troy shares his perspective from the customer side - what matters on site, what he values in a machinery partner, and the insights that come from real-world experience in civil construction.

Practical, honest, and grounded in the realities of the job - this is one not to miss.

🎥 Watch the full episode.
Humans Behind the Machine – Episode 2: Peter Horn

Machines matter — but it’s the people behind them that make the difference.

In Episode 2 of Humans Behind the Machine, Peter Horn shares his experience working in demanding environments where reliability, trust and performance aren’t optional.

It’s a straightforward conversation about people, machines and the realities of the job - told by someone who lives it every day.

🎥 Watch the full episode to hear Peter’s story.
🔁 Back for seconds!

Andrew from Armadale Plumbing taking delivery of his second Hitachi ZX17U-5 🙌
When the right machine proves itself on the job, there’s no need to look elsewhere.

Thanks for your continued trust - we love seeing repeat customers in the yard 💪🧡
Thank you for building with us this year!
Here’s to an even bigger year ahead. Happy New Year! 🎆
Merry Christmas!!
Even Santa knows the best pit stop is on site. 🎅🦺🧡

#MerryOrangeChristmas #OrangeFamily #BuiltForTheJob #BuiltToLast #HCA #OrangeFamily🍊 #LANDCROS
This year, Santa teamed up with our Hitachi family to get the job done.
Wishing everyone a safe, happy, and joy-filled Christmas. 🎄
Dig Deep Debrief – Chris Batson

Recorded during our Dig Deep Sales Conference, this episode features Chris Batson, one of our Hitachi Construction Machinery Australia Sales Managers, sharing his perspective on the industry, his approach to supporting customers, and what drives him in his role.

Honest insights, real experience, and a genuine passion for what he does - this one’s well worth a watch.

🎥 Watch the full episode.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Dig Deep Debrief – Antony Moore

As part of our Dig Deep Sales Conference, we spoke with Antony Moore, one of our dedicated Hitachi 
Construction Machinery Australia sales reps, to talk about his journey, what drives him, and the insights he’s gathered from working closely with customers across the industry.

Antony brings honesty, passion and a practical outlook - and his perspective is well worth your time.
🎥 Watch the full episode now.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Hitachi on the job for Ozwest Plumbing & Drainage 🧡

A big congratulations to Brad from Ozwest Plumbing & Drainage on taking delivery of his Hitachi ZX55U-5!

Brad has always trusted the reliability, performance, and toughness of the ZX55U-5 - and it’s great to see it joining his fleet and getting straight to work.

Thanks for choosing Hitachi, Brad. We’re proud to support your business as it continues to grow.
Dig Deep Debrief – Troy Harding

Recorded during our Dig Deep Sales Conference, this episode features Troy Harding, Director at @wellamconstructions in Geelong, Victoria.

Troy shares his perspective from the customer side - what matters on site, what he values in a machinery partner, and the insights that come from real-world experience in civil construction.

Practical, honest, and grounded in the realities of the job - this is one not to miss.

🎥 Watch the full episode.
Humans Behind the Machine – Episode 2: Peter Horn

Machines matter — but it’s the people behind them that make the difference.

In Episode 2 of Humans Behind the Machine, Peter Horn shares his experience working in demanding environments where reliability, trust and performance aren’t optional.

It’s a straightforward conversation about people, machines and the realities of the job - told by someone who lives it every day.

🎥 Watch the full episode to hear Peter’s story.
🔁 Back for seconds!

Andrew from Armadale Plumbing taking delivery of his second Hitachi ZX17U-5 🙌
When the right machine proves itself on the job, there’s no need to look elsewhere.

Thanks for your continued trust - we love seeing repeat customers in the yard 💪🧡
Thank you for building with us this year!
Here’s to an even bigger year ahead. Happy New Year! 🎆
Merry Christmas!!
Even Santa knows the best pit stop is on site. 🎅🦺🧡

#MerryOrangeChristmas #OrangeFamily #BuiltForTheJob #BuiltToLast #HCA #OrangeFamily🍊 #LANDCROS
This year, Santa teamed up with our Hitachi family to get the job done.
Wishing everyone a safe, happy, and joy-filled Christmas. 🎄
Dig Deep Debrief – Chris Batson

Recorded during our Dig Deep Sales Conference, this episode features Chris Batson, one of our Hitachi Construction Machinery Australia Sales Managers, sharing his perspective on the industry, his approach to supporting customers, and what drives him in his role.

Honest insights, real experience, and a genuine passion for what he does - this one’s well worth a watch.

🎥 Watch the full episode.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Dig Deep Debrief – Antony Moore

As part of our Dig Deep Sales Conference, we spoke with Antony Moore, one of our dedicated Hitachi 
Construction Machinery Australia sales reps, to talk about his journey, what drives him, and the insights he’s gathered from working closely with customers across the industry.

Antony brings honesty, passion and a practical outlook - and his perspective is well worth your time.
🎥 Watch the full episode now.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Hitachi on the job for Ozwest Plumbing & Drainage 🧡

A big congratulations to Brad from Ozwest Plumbing & Drainage on taking delivery of his Hitachi ZX55U-5!

Brad has always trusted the reliability, performance, and toughness of the ZX55U-5 - and it’s great to see it joining his fleet and getting straight to work.

Thanks for choosing Hitachi, Brad. We’re proud to support your business as it continues to grow.

Use of cookies

This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalised services to you, both on this website and through other media. To find out more about the cookies we use, see our Privacy Policy. We won’t track your information when you visit our site.

Find a dealer

Search by location
Search by dealer name
It appears you're using an old version of Internet Explorer for safer and optimum browsing experience please upgrade your browser.