November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





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#TheOrangeFamily

QME 2026! 🧡

Across three action-packed days in Mackay, the Hitachi | LANDCROS stand was buzzing as customers, industry partners and families got up close with our Japanese mining and construction equipment,  including the mighty EX1200-7.

A huge thank you to everyone who stopped by, climbed aboard our machines and caught up with the team. It was great connecting with everyone.

See you at the next one!
There’s only one thing better than being an operator… doing it with a view like that. 🌊

Hitachi | LANDCROS gives the precision, control and reliability RONMAC Holdings team need on this waterfront project to keep the job moving.

Proven Japanese engineering and dedicated support for a great combination of capable operators and dependable machinery.

@ronmac_holdings_
No job too difficult with the ZX300-7 💪

Axle’s Earthmoving tackling a challenging excavation with the precision, power and reliability needed to keep the project moving.

Hitachi | LANDCROS backed by proven Japanese engineering and dedicated support, these machines are built to perform when the work gets tough.

@axlesearthmoving
When you've spent more than a decade in the industry, you know what good equipment feels like.

Working on stormwater infrastructure at Seaford Heights, Jesse from Tripodi Group puts the Hitachi 25-tonne zero swing excavator through its paces every day. From exceptional stability and impressive power to GPS integration and the added confidence of a zero-tail swing design, it's built to perform where precision matters most.

Safer. More capable. Japanese reliability. Ready for the job. 

Hear why Jesse trusts Hitachi | LANDCROS on site.
45,000 cubic metres of sand. Four basement levels. 10 machines. One serious excavation. 

Faced with the challenge of removing 45,000 cubic metres of sand from a four-level basement, RONMAC brought together the right fleet for the job – including a purpose-bought long-reach attachment fitted to a 36-tonne Hitachi excavator to reach the bottom.

Working bucket-to-bucket, the team is progressively moving material from Basement 3 all the way to the surface, where it can be loaded out.

It’s a challenging job that demands the right equipment and the right support.

We’re proud to be working alongside RONMAC and even prouder to hear their team say they’re “looking forward to doing a lot more in the future” with Hitachi.
QME 2026! 🧡

Across three action-packed days in Mackay, the Hitachi | LANDCROS stand was buzzing as customers, industry partners and families got up close with our Japanese mining and construction equipment,  including the mighty EX1200-7.

A huge thank you to everyone who stopped by, climbed aboard our machines and caught up with the team. It was great connecting with everyone.

See you at the next one!
There’s only one thing better than being an operator… doing it with a view like that. 🌊

Hitachi | LANDCROS gives the precision, control and reliability RONMAC Holdings team need on this waterfront project to keep the job moving.

Proven Japanese engineering and dedicated support for a great combination of capable operators and dependable machinery.

@ronmac_holdings_
No job too difficult with the ZX300-7 💪

Axle’s Earthmoving tackling a challenging excavation with the precision, power and reliability needed to keep the project moving.

Hitachi | LANDCROS backed by proven Japanese engineering and dedicated support, these machines are built to perform when the work gets tough.

@axlesearthmoving
When you've spent more than a decade in the industry, you know what good equipment feels like.

Working on stormwater infrastructure at Seaford Heights, Jesse from Tripodi Group puts the Hitachi 25-tonne zero swing excavator through its paces every day. From exceptional stability and impressive power to GPS integration and the added confidence of a zero-tail swing design, it's built to perform where precision matters most.

Safer. More capable. Japanese reliability. Ready for the job. 

Hear why Jesse trusts Hitachi | LANDCROS on site.
45,000 cubic metres of sand. Four basement levels. 10 machines. One serious excavation. 

Faced with the challenge of removing 45,000 cubic metres of sand from a four-level basement, RONMAC brought together the right fleet for the job – including a purpose-bought long-reach attachment fitted to a 36-tonne Hitachi excavator to reach the bottom.

Working bucket-to-bucket, the team is progressively moving material from Basement 3 all the way to the surface, where it can be loaded out.

It’s a challenging job that demands the right equipment and the right support.

We’re proud to be working alongside RONMAC and even prouder to hear their team say they’re “looking forward to doing a lot more in the future” with Hitachi.

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