November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





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#TheOrangeFamily

Lest we forget.
ANZAC Day

Today we honour the courage, sacrifice and service of all who have served. From all of us at Hitachi Construction Machinery Australia, we remember.
Great to connect with so many of you at DDT 👊

From the conversations to the machines on display, it was an awesome few days all round. Thanks to everyone who stopped by, had a chat, and made it one to remember.

That’s a wrap for 2026 - see you in 2027 🚧
Last chance to catch us at the 2026 DDT.

We’re at Stand D1 with a strong lineup of machinery on display and the team ready to talk through what works best for your operation.

Come down, have a look, and chat with our reps before it wraps up.
🔥Game on at DDT 2026 🔥

We’re turning up the fun at the Hitachi stand with competitions, giveaways & games all day long.

🎁 Win a branded 70L bar fridge
 🏈 Test your skills on the football wall toss to win a branded LANDCROS football
🎉 Plus more waiting for you!!

Think you’ve got what it takes? Come have a go and join the action.
Spot the Waste. Stop the Loss. With LANDCROS Connect

Monitor your machine performance in real time, maximise efficiency, and reduce downtime.

Visit Hitachi at DDT 2026 (Stand D1) and connect with a specialist who will show you how LANDCROS Connect gives you the insights you need to keep your machines performing at their best.

Curious to see how it works? Come by, ask questions & see it in action.
On the Ground with @spencercivilearthworks 

At Monarch Glen, Flagstone, serious earthmoving is underway - with over 500,000 cubic metres of cut to fill shaping the site.

Powered by the ZX490LCH-7, this operation is built on performance and endurance.
With 10–12 hour days and already 28 hours on the machine, the feedback is clear:

👉 “It’s got a lot of power.”

When the job demands consistency, strength, and reliability - this is where it counts.
Are Your Machines Working—Or Just Burning Fuel?

Every idle hour is costing your profit with diesel prices on the rise, Let HCA help you save on fuel burn.

Download LANDCROS Connect and Turn Data into Fuel Savings.

Make Every Litre Count

Contact us to learn more: https://hitachicm.com.au/landcros-connect/
👷We’re heading to The National Diesel Dirt & Turf Expo 2026 🚧

Hitachi is bringing an impressive lineup of machines to this year’s DDT show & you won’t want to miss it.

🏆 Competitions
⚙️ Cutting-edge equipment
🤝 Meet the experts behind the machines
…and plenty more happening on our stand!

Come and see the team, get up close with the latest machinery, and experience what makes our machines stand out.

 🗺️ Sydney Dragway: Ferrers Rd, Eastern Creek NSW 2766
📆 17-19 April 2026
📍Stand D1
Lest we forget.
ANZAC Day

Today we honour the courage, sacrifice and service of all who have served. From all of us at Hitachi Construction Machinery Australia, we remember.
Great to connect with so many of you at DDT 👊

From the conversations to the machines on display, it was an awesome few days all round. Thanks to everyone who stopped by, had a chat, and made it one to remember.

That’s a wrap for 2026 - see you in 2027 🚧
Last chance to catch us at the 2026 DDT.

We’re at Stand D1 with a strong lineup of machinery on display and the team ready to talk through what works best for your operation.

Come down, have a look, and chat with our reps before it wraps up.
🔥Game on at DDT 2026 🔥

We’re turning up the fun at the Hitachi stand with competitions, giveaways & games all day long.

🎁 Win a branded 70L bar fridge
 🏈 Test your skills on the football wall toss to win a branded LANDCROS football
🎉 Plus more waiting for you!!

Think you’ve got what it takes? Come have a go and join the action.
Spot the Waste. Stop the Loss. With LANDCROS Connect

Monitor your machine performance in real time, maximise efficiency, and reduce downtime.

Visit Hitachi at DDT 2026 (Stand D1) and connect with a specialist who will show you how LANDCROS Connect gives you the insights you need to keep your machines performing at their best.

Curious to see how it works? Come by, ask questions & see it in action.
On the Ground with @spencercivilearthworks 

At Monarch Glen, Flagstone, serious earthmoving is underway - with over 500,000 cubic metres of cut to fill shaping the site.

Powered by the ZX490LCH-7, this operation is built on performance and endurance.
With 10–12 hour days and already 28 hours on the machine, the feedback is clear:

👉 “It’s got a lot of power.”

When the job demands consistency, strength, and reliability - this is where it counts.
Are Your Machines Working—Or Just Burning Fuel?

Every idle hour is costing your profit with diesel prices on the rise, Let HCA help you save on fuel burn.

Download LANDCROS Connect and Turn Data into Fuel Savings.

Make Every Litre Count

Contact us to learn more: https://hitachicm.com.au/landcros-connect/
👷We’re heading to The National Diesel Dirt & Turf Expo 2026 🚧

Hitachi is bringing an impressive lineup of machines to this year’s DDT show & you won’t want to miss it.

🏆 Competitions
⚙️ Cutting-edge equipment
🤝 Meet the experts behind the machines
…and plenty more happening on our stand!

Come and see the team, get up close with the latest machinery, and experience what makes our machines stand out.

 🗺️ Sydney Dragway: Ferrers Rd, Eastern Creek NSW 2766
📆 17-19 April 2026
📍Stand D1

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