November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





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#TheOrangeFamily

Throwback to our 2025 Construction Equipment Sales Conference - where the team got hands-on with the machines they talk about every day. 👷‍♂️💥

From walkarounds to machine demos, it was a chance for our Construction Equipment Sales Representatives to get up close with the gear, share knowledge and sharpen their understanding of the products supporting customers across Australia.

Because selling equipment is one thing. Knowing it inside and out is another. 👊
Look after the big fella and the big fella looks after you.

This King's Birthday, a reminder worth holding onto. The machines that lead your fleet for the longest are the ones backed by proper servicing, genuine parts, and a team that knows them down to the bolt.

Treat your equipment with that standard, and it rewards you with uptime, resale value, and years of reliable work.

What is the oldest Hitachi | LANDCROS machine still earning its keep on your site? 
Drop its age below.
The name is changing.
The Japanese reliability operators count on is not.

From construction sites to quarries and mining operations, the machines trusted across Australia are stepping into a new era under the LANDCROS name.

Same proven performance.
Same dependable support.
Same commitment to getting the job done.

LANDCROS — Solutions Beyond Machinery.
Big bloke.
Compact machine.
Still plenty of room to get comfortable.

George from Sydney walks through the ZX17U-5 and shows why compact does not mean cramped. With a spacious operator area, easy access and the performance to match, this machine is built to work hard in tight spaces.

Small footprint. Serious capability.
Meet the machine. 👊

Bryce Gibson from Revesby takes you through the Hitachi ZX55U-5 - the compact excavator built to punch above its weight.

From HN bushings that help reduce pin wear, to easy-access servicing and radiator protection designed for harsh Australian conditions, the ZX55U-5 is packed with features that help keep crews moving and downtime low.

Tight access. Smooth operation. Proven Hitachi reliability.

Watch the walkthrough and see why the ZX55U-5 continues to earn its place on worksites across Australia.
FarmFest Queensland is almost here and Hitachi is bringing an impressive line up of machinery to the stand! 🚜

Come and check out the ZX33U-5, ZX55-5, ZX85USB-7, ZX135US-7H and ZX345USLC-7H excavators, the ZW140-7 wheel loader, ZX210LC-7 and ZX155W-7 wheeled excavators, plus a Bell B30E Water Cart.

While you’re there, make sure you enter our competition for your chance to WIN a Hitachi | Landcros 70L Bar Fridge! 🎉

Visit the Hitachi team at FarmFest Queensland on Stand S/7-9 to explore the range, chat with our experts and enjoy giveaways and activities across the event.

We look forward to seeing you there!!
🚧Hitachi is heading to FarmFest Queensland! 🚧

We’re excited to be exhibiting at this year’s event with an impressive line up of Hitachi  and BELL machinery on display. Whether you’re looking to get up close with the latest equipment, chat with our team or see what’s new in the industry, make sure to visit the Hitachi stand.

There’ll also be competitions, giveaways and plenty happening across the event, so don’t miss out!

📍 Farm Fest- 11465 Warrego Highway, Kingsthorpe, QLD 4400
 📍2-4 June 2026
 📍Stand number S/07-09
We look forward to seeing you there!
Built for demanding environments and trusted where performance matters.

Andy from Bellevue Gold has taken delivery of a Hitachi ZW180-7 wheel loader, supporting operations at one of Australia’s emerging gold producers.

Focused on efficiency, reliability and operator comfort, the ZW180-7 is designed to keep material moving safely and productively across tough site conditions.

Congratulations to Andy and the Bellevue Gold team - we appreciate the opportunity to support your operation.
Throwback to our 2025 Construction Equipment Sales Conference - where the team got hands-on with the machines they talk about every day. 👷‍♂️💥

From walkarounds to machine demos, it was a chance for our Construction Equipment Sales Representatives to get up close with the gear, share knowledge and sharpen their understanding of the products supporting customers across Australia.

Because selling equipment is one thing. Knowing it inside and out is another. 👊
Look after the big fella and the big fella looks after you.

This King's Birthday, a reminder worth holding onto. The machines that lead your fleet for the longest are the ones backed by proper servicing, genuine parts, and a team that knows them down to the bolt.

Treat your equipment with that standard, and it rewards you with uptime, resale value, and years of reliable work.

What is the oldest Hitachi | LANDCROS machine still earning its keep on your site? 
Drop its age below.
The name is changing.
The Japanese reliability operators count on is not.

From construction sites to quarries and mining operations, the machines trusted across Australia are stepping into a new era under the LANDCROS name.

Same proven performance.
Same dependable support.
Same commitment to getting the job done.

LANDCROS — Solutions Beyond Machinery.
Big bloke.
Compact machine.
Still plenty of room to get comfortable.

George from Sydney walks through the ZX17U-5 and shows why compact does not mean cramped. With a spacious operator area, easy access and the performance to match, this machine is built to work hard in tight spaces.

Small footprint. Serious capability.
Meet the machine. 👊

Bryce Gibson from Revesby takes you through the Hitachi ZX55U-5 - the compact excavator built to punch above its weight.

From HN bushings that help reduce pin wear, to easy-access servicing and radiator protection designed for harsh Australian conditions, the ZX55U-5 is packed with features that help keep crews moving and downtime low.

Tight access. Smooth operation. Proven Hitachi reliability.

Watch the walkthrough and see why the ZX55U-5 continues to earn its place on worksites across Australia.
FarmFest Queensland is almost here and Hitachi is bringing an impressive line up of machinery to the stand! 🚜

Come and check out the ZX33U-5, ZX55-5, ZX85USB-7, ZX135US-7H and ZX345USLC-7H excavators, the ZW140-7 wheel loader, ZX210LC-7 and ZX155W-7 wheeled excavators, plus a Bell B30E Water Cart.

While you’re there, make sure you enter our competition for your chance to WIN a Hitachi | Landcros 70L Bar Fridge! 🎉

Visit the Hitachi team at FarmFest Queensland on Stand S/7-9 to explore the range, chat with our experts and enjoy giveaways and activities across the event.

We look forward to seeing you there!!
🚧Hitachi is heading to FarmFest Queensland! 🚧

We’re excited to be exhibiting at this year’s event with an impressive line up of Hitachi  and BELL machinery on display. Whether you’re looking to get up close with the latest equipment, chat with our team or see what’s new in the industry, make sure to visit the Hitachi stand.

There’ll also be competitions, giveaways and plenty happening across the event, so don’t miss out!

📍 Farm Fest- 11465 Warrego Highway, Kingsthorpe, QLD 4400
 📍2-4 June 2026
 📍Stand number S/07-09
We look forward to seeing you there!
Built for demanding environments and trusted where performance matters.

Andy from Bellevue Gold has taken delivery of a Hitachi ZW180-7 wheel loader, supporting operations at one of Australia’s emerging gold producers.

Focused on efficiency, reliability and operator comfort, the ZW180-7 is designed to keep material moving safely and productively across tough site conditions.

Congratulations to Andy and the Bellevue Gold team - we appreciate the opportunity to support your operation.

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