November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





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#TheOrangeFamily

Engineered for the toughest conditions, the ZW370-6 delivers outstanding productivity, durability, and efficiency when it matters most. 

Learn more: https://hitachicm.com.au/product/wheel-loader-zw370-6/
We’re proud to hand over the keys to the brand-new ZX17U-5 & ZX55U-5 Mini Excavators to Jason and the team at Boodjar Corporation. 🎉 These compact powerhouses are ready to take on new challenges, driving precision and sustainability for upcoming projects.

Boodjar Corporation, an Indigenous-owned and operated business, is a leader in innovative directional drilling and utility installation, supporting industries across mining, energy, and civil construction. Their expertise spans over 45 years of combined experience, delivering efficient, cost-effective, and environmentally sustainable solutions.

Thank you for choosing Hitachi—here’s to a productive partnership ahead! 🙌
Happy Lunar New Year! 🐍
The Year of the Snake represents wisdom, agility, and transformation – qualities that drive us at Hitachi Construction Machinery Australia. 
Here’s to a year of growth, innovation, and success for all. Wishing you a prosperous 2025! 
#OrangeFamily 🍊 #HCA #Hitachi #YearOfTheSnake #LunarNewYear
🐕🦺 Shades on, Flags out! Happy Australia Day! 🦘☀️ 
#OrangeFamily #HCA #AustraliaDay #2025 #HitachiConstructionMachineryAustralia
🎉 New Year, New Machine!
A big thank you to MTS for kicking off the year with this incredible new ZX360LCH-5! This beauty is heading to its new home in the mid-west, ready to make a big impact. 💪

We’re grateful for your ongoing support and can’t wait to see what 2025 has in store for us together. Here’s to another successful year ahead!

 #OrangeFamily🍊 #HCA #ThankYou #NewYearNewGear #ConstructionExcellence #ZX360LCH5
Check out DB Civil’s latest addition to their fleet—a brand-new ZW160-7 wheel loader! This family-owned and operated business has over 20 years of experience in the construction industry, with Director Daniel leading the way. Having worked on major projects around Perth, Daniel brings a wealth of knowledge and a commitment to safety, pride, and continuous improvement on every job site.

Already running a ZX38U-5 and ZX135US-5, DB Civil’s newest purchase is sure to help them continue delivering top-quality results for clients across Perth and throughout Western Australia. Congratulations to Daniel and the entire @dbcivil.au team—we can’t wait to see what you achieve next! 💪

 #OrangeFamily🍊 #HCA #DBCivil #ZW1607 #ConstructionIndustry #PerthConstruction #WesternAustralia #SafetyFirst #QualityResults #FamilyOwned #ContinuousImprovement #BuildingWA
Engineered for the toughest conditions, the ZW370-6 delivers outstanding productivity, durability, and efficiency when it matters most. 

Learn more: https://hitachicm.com.au/product/wheel-loader-zw370-6/
We’re proud to hand over the keys to the brand-new ZX17U-5 & ZX55U-5 Mini Excavators to Jason and the team at Boodjar Corporation. 🎉 These compact powerhouses are ready to take on new challenges, driving precision and sustainability for upcoming projects.

Boodjar Corporation, an Indigenous-owned and operated business, is a leader in innovative directional drilling and utility installation, supporting industries across mining, energy, and civil construction. Their expertise spans over 45 years of combined experience, delivering efficient, cost-effective, and environmentally sustainable solutions.

Thank you for choosing Hitachi—here’s to a productive partnership ahead! 🙌
Happy Lunar New Year! 🐍
The Year of the Snake represents wisdom, agility, and transformation – qualities that drive us at Hitachi Construction Machinery Australia. 
Here’s to a year of growth, innovation, and success for all. Wishing you a prosperous 2025! 
#OrangeFamily 🍊 #HCA #Hitachi #YearOfTheSnake #LunarNewYear
🐕🦺 Shades on, Flags out! Happy Australia Day! 🦘☀️ 
#OrangeFamily #HCA #AustraliaDay #2025 #HitachiConstructionMachineryAustralia
🎉 New Year, New Machine!
A big thank you to MTS for kicking off the year with this incredible new ZX360LCH-5! This beauty is heading to its new home in the mid-west, ready to make a big impact. 💪

We’re grateful for your ongoing support and can’t wait to see what 2025 has in store for us together. Here’s to another successful year ahead!

 #OrangeFamily🍊 #HCA #ThankYou #NewYearNewGear #ConstructionExcellence #ZX360LCH5
Check out DB Civil’s latest addition to their fleet—a brand-new ZW160-7 wheel loader! This family-owned and operated business has over 20 years of experience in the construction industry, with Director Daniel leading the way. Having worked on major projects around Perth, Daniel brings a wealth of knowledge and a commitment to safety, pride, and continuous improvement on every job site.

Already running a ZX38U-5 and ZX135US-5, DB Civil’s newest purchase is sure to help them continue delivering top-quality results for clients across Perth and throughout Western Australia. Congratulations to Daniel and the entire @dbcivil.au team—we can’t wait to see what you achieve next! 💪

 #OrangeFamily🍊 #HCA #DBCivil #ZW1607 #ConstructionIndustry #PerthConstruction #WesternAustralia #SafetyFirst #QualityResults #FamilyOwned #ContinuousImprovement #BuildingWA

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