December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





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#TheOrangeFamily

45,000 cubic metres of sand. Four basement levels. 10 machines. One serious excavation. 

Faced with the challenge of removing 45,000 cubic metres of sand from a four-level basement, RONMAC brought together the right fleet for the job – including a purpose-bought long-reach attachment fitted to a 36-tonne Hitachi excavator to reach the bottom.

Working bucket-to-bucket, the team is progressively moving material from Basement 3 all the way to the surface, where it can be loaded out.

It’s a challenging job that demands the right equipment and the right support.

We’re proud to be working alongside RONMAC and even prouder to hear their team say they’re “looking forward to doing a lot more in the future” with Hitachi.
Hitachi is bringing a powerful line up to AgQuip 2026!

Make sure you visit us at Stand X18 and get up close with some of our latest equipment, including the ZX17U-5 Mini Excavator, ZX55US-5 Excavator, ZX85US-7 Excavator and ZW160-7 Wheel Loader.

Designed for versatility, efficiency and reliability, this impressive range highlights solutions suited to a variety of applications across agriculture, construction and earthmoving.

Whether you’re looking for a compact machine for precision work or dependable equipment to support larger projects, our team will be on hand to discuss your requirements and showcase how Hitachi can help keep your operation moving.

📍 Visit Hitachi at Stand X18
 🗺️134 Black Jack Rd, Gunnedah NSW 2380
 📆18-20 August 

We look forward to seeing you there!

#AgQuip2026 #HitachiConstruction #HitachiAustralia #Excavators #WheelLoader #Agriculture #ConstructionEquipment #Earthmoving
Because cost per tonne matters.

The EX5600-7P is about to give you more — more productivity, more tonnes per litre.

Bigger bucket, more power, redesigned boom and mainframe.

Lower cost per tonne, because that's what matters.

EX5600-7P. Built to do more.
📍See you at AgQuip 2026!

We're looking forward to meeting customers and industry professionals at AgQuip 2026 in Gunnedah.
As one of Australia's premier agricultural field days, AgQuip showcases the latest products, technology and services for the agriculture, earthmoving and construction industries. 
It's the perfect place to discover innovative solutions, connect with industry experts and see what's new.

Stop by Stand X18 to meet the Hitachi team and learn more about our range of reliable equipment, genuine parts and nationwide support network.

We look forward to seeing you there!

#AgQuip2026 #HitachiConstruction #HitachiAustralia #ConstructionEquipment #Agriculture #LANDCROS
Now that’s a prize stack worth taking home! 🔥❄️

Congratulations to our 2026 Queensland Mining & Engineering Exhibition (QME) competition winner, who scored a brand-new Weber BBQ and bar fridge simply by visiting our stand and entering the draw.

Thank you to everyone who stopped by, met the team and entered the competition. We hope our winner enjoys firing up the Weber and keeping the refreshments cold!
45,000 cubic metres of sand. Four basement levels. 10 machines. One serious excavation. 

Faced with the challenge of removing 45,000 cubic metres of sand from a four-level basement, RONMAC brought together the right fleet for the job – including a purpose-bought long-reach attachment fitted to a 36-tonne Hitachi excavator to reach the bottom.

Working bucket-to-bucket, the team is progressively moving material from Basement 3 all the way to the surface, where it can be loaded out.

It’s a challenging job that demands the right equipment and the right support.

We’re proud to be working alongside RONMAC and even prouder to hear their team say they’re “looking forward to doing a lot more in the future” with Hitachi.
Hitachi is bringing a powerful line up to AgQuip 2026!

Make sure you visit us at Stand X18 and get up close with some of our latest equipment, including the ZX17U-5 Mini Excavator, ZX55US-5 Excavator, ZX85US-7 Excavator and ZW160-7 Wheel Loader.

Designed for versatility, efficiency and reliability, this impressive range highlights solutions suited to a variety of applications across agriculture, construction and earthmoving.

Whether you’re looking for a compact machine for precision work or dependable equipment to support larger projects, our team will be on hand to discuss your requirements and showcase how Hitachi can help keep your operation moving.

📍 Visit Hitachi at Stand X18
 🗺️134 Black Jack Rd, Gunnedah NSW 2380
 📆18-20 August 

We look forward to seeing you there!

#AgQuip2026 #HitachiConstruction #HitachiAustralia #Excavators #WheelLoader #Agriculture #ConstructionEquipment #Earthmoving
Because cost per tonne matters.

The EX5600-7P is about to give you more — more productivity, more tonnes per litre.

Bigger bucket, more power, redesigned boom and mainframe.

Lower cost per tonne, because that's what matters.

EX5600-7P. Built to do more.
📍See you at AgQuip 2026!

We're looking forward to meeting customers and industry professionals at AgQuip 2026 in Gunnedah.
As one of Australia's premier agricultural field days, AgQuip showcases the latest products, technology and services for the agriculture, earthmoving and construction industries. 
It's the perfect place to discover innovative solutions, connect with industry experts and see what's new.

Stop by Stand X18 to meet the Hitachi team and learn more about our range of reliable equipment, genuine parts and nationwide support network.

We look forward to seeing you there!

#AgQuip2026 #HitachiConstruction #HitachiAustralia #ConstructionEquipment #Agriculture #LANDCROS
Now that’s a prize stack worth taking home! 🔥❄️

Congratulations to our 2026 Queensland Mining & Engineering Exhibition (QME) competition winner, who scored a brand-new Weber BBQ and bar fridge simply by visiting our stand and entering the draw.

Thank you to everyone who stopped by, met the team and entered the competition. We hope our winner enjoys firing up the Weber and keeping the refreshments cold!

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