November 2021

Jodanna
Pullen

Key Account Manager – Mining


What influence led you to a career in mining?

My dad has worked in the industry, therefore I always had an interest in this industry. In 2009 I had the opportunity to move from sales and business development roles in the marine industry, to join the mining and resources sector. I had qualifications in finance which has assisted in developing a career path in customer support and Key Account Management.

 

What personal attributes and experiences have helped you succeed?

When I am not working, I can be found at a drag racing strip racing. I was born into a mining and motor racing family, with my dad enjoying success on the race track and also in this industry. It’s not surprising I have found myself following in a similar path. My advice is set your goal path, work out “how and what it takes” to achieve and don’t give up until you have reached your goal.

 

What do you do as a Key Account Manager for Mining?

I sell Hitachi mining excavators and dump trucks to major mining houses and contractors across the east coast. My work involves seeking growth opportunities for fleet deployment in the coal and hard rock sectors, and provide solutions for customers to achieve their business goals. I work closely with mining assembly and regional branches to coordinate seamless transition from site assembly to commissioning of the equipment, with the aim to ensure Hitachi is the preferred equipment supplier. I really enjoy my job as no day is ever the same. It provides a great sense of achievement to win a fleet supply contract, then see the equipment operating in the field.

 

Do you feel that you are ‘pioneering’ in this field?

As a 5’5” pocket rocket, at first look I am far from what the average person would imagine a member of the Hitachi mining sales team to be. Sometimes I can be the only lady in the room, but this has never stopped me in the pursuit of my goals. I know I am capable to get the job completed successfully. I am passionate about this industry and was also very lucky to have fantastic mentors to help me navigate my road.

 

What advice would you give to others interested in a career in mining?

I encourage other women to consider careers in mining and construction. Look for opportunities and apply for roles you are interested in. Make yourself known and most importantly, show interest. Remember you are worthy of the opportunity based on your capabilities. Remind yourself that nothing is impossible – the word itself says “I’m possible”.



"I really enjoy my job as no day is ever the same ..."

When I am not working, I can be found at a drag racing strip racing...





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#TheOrangeFamily

Short and sharp: What would YOU do with a Hitachi EX1200-7?

With a mining giant like this at your disposal, the possibilities are pretty big! 💪

We asked the crowd at QME what they'd do if they had the keys to an EX1200-7, and there were some interesting ideas!

Now it's your turn! What would you do with one? Let us know in the comments! 👇
No shortcuts, no easy ground.
Pulled to perform.
Short and sharp: What would you nickname this Hitachi EX1200-7?

It's big, it's powerful, and it deserves a name to match!

We asked the crowd at QME what they'd call this mining giant, and they certainly got creative! 😂

What would YOU name it? Drop your best nickname in the comments! 👇
Building the future of our industry, together.

Hitachi | LANDCROS was proud to be part of the 2026 IQA National Conference on the Gold Coast, bringing together quarrying professionals, industry leaders and suppliers from across Australia and beyond.

Across three days, our team had the opportunity to connect with the industry, share our perspective on stage and join conversations around the ideas, technology and people shaping the future of quarrying.

We were also proud to support the conference through the Hitachi | LANDCROS Welcome Reception – A big thank you to the Institute of Quarrying Australia and everyone who joined us throughout the event.

See some of the highlights from the IQA welcome reception.
Hitachi | LANDCROS is heading to Murrumbateman Field Days!

Join us on 17–18 October at Stand Y27 on Ravensworth Row and get up close with Hitachi machinery built to perform.

🔥 Plus, visit us at the stand for your chance to win a firepit and esky! The perfect combo for knocking off after a big day.
Come check out the machines, chat with the Hitachi team and enter the draw.

📍 Stand Y27 – Ravensworth Row
📅 17–18 October

See you at Murrumbateman Field Days! 🧡
Decades of engineering. 100,000 hours moving tonnes.
Hitachi | LANDCROS 🟠 Orange You Can Rely On.
Short and Sharp: How many people can fit in an EX8000 excavator bucket?

We put the question to the crowd at QME, and the guesses were coming in thick and fast! 😂

Think you can get it right? Watch the video and drop your guess in the comments! 👇
Hitachi | LANDCROS - Decades of engineering, still hauling forward.
Short and sharp: What would YOU do with a Hitachi EX1200-7?

With a mining giant like this at your disposal, the possibilities are pretty big! 💪

We asked the crowd at QME what they'd do if they had the keys to an EX1200-7, and there were some interesting ideas!

Now it's your turn! What would you do with one? Let us know in the comments! 👇
No shortcuts, no easy ground.
Pulled to perform.
Short and sharp: What would you nickname this Hitachi EX1200-7?

It's big, it's powerful, and it deserves a name to match!

We asked the crowd at QME what they'd call this mining giant, and they certainly got creative! 😂

What would YOU name it? Drop your best nickname in the comments! 👇
Building the future of our industry, together.

Hitachi | LANDCROS was proud to be part of the 2026 IQA National Conference on the Gold Coast, bringing together quarrying professionals, industry leaders and suppliers from across Australia and beyond.

Across three days, our team had the opportunity to connect with the industry, share our perspective on stage and join conversations around the ideas, technology and people shaping the future of quarrying.

We were also proud to support the conference through the Hitachi | LANDCROS Welcome Reception – A big thank you to the Institute of Quarrying Australia and everyone who joined us throughout the event.

See some of the highlights from the IQA welcome reception.
Hitachi | LANDCROS is heading to Murrumbateman Field Days!

Join us on 17–18 October at Stand Y27 on Ravensworth Row and get up close with Hitachi machinery built to perform.

🔥 Plus, visit us at the stand for your chance to win a firepit and esky! The perfect combo for knocking off after a big day.
Come check out the machines, chat with the Hitachi team and enter the draw.

📍 Stand Y27 – Ravensworth Row
📅 17–18 October

See you at Murrumbateman Field Days! 🧡
Decades of engineering. 100,000 hours moving tonnes.
Hitachi | LANDCROS 🟠 Orange You Can Rely On.
Short and Sharp: How many people can fit in an EX8000 excavator bucket?

We put the question to the crowd at QME, and the guesses were coming in thick and fast! 😂

Think you can get it right? Watch the video and drop your guess in the comments! 👇
Hitachi | LANDCROS - Decades of engineering, still hauling forward.

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