December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





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#TheOrangeFamily

Some people know exactly what they want to do from the start.

For Tristan, an apprenticeship was the opportunity to build practical skills, work with experienced technicians, and be part of an industry that keeps Australia moving.

As an apprentice with Hitachi Construction Machinery Australia, he’s learning what it really takes to work on heavy equipment - from hands-on servicing and maintenance through to problem solving in the workshop and out in the field.

Every day brings something different. New challenges. New lessons. New opportunities to improve.

Because becoming a qualified tradesperson is not just about turning spanners.
It is built through experience, consistency, and the willingness to keep learning.

Hear Tristan share his journey and what being part of the Orange Family means to him.

This is what development looks like:
Hands-on learning. Real responsibility. A future built to last.
We are excited to be attending the Norco Primex Field Days this May🚧
We invite you to visit the Hitachi stand, where you can explore our latest equipment, meet our team, and enter for a chance to win a 70L Hitachi branded bar fridge🔥🔥

📍 Event: Primex Field Days, Lismore Showgrounds 
📅 Date: 21-23 May 2026 
📍 Stand: W56 

Take this opportunity to engage with our team and enter the competition. We look forward to welcoming you!
Hitachi is proud to be attending the Primex Field Days this May!

Visit the Hitachi stand (W56) to get up close with our reliable and high performing machinery on display, built to handle the toughest jobs across construction, agriculture, and earthmoving industries.

Our experienced team will be on hand throughout the event to answer questions, provide expert advice and help you find the right equipment solutions for your operation.

📍 Primex Field Days, Lismore Showground
📅 21-23 May 2026
 📍Stand W56

We look forward to connecting with customers, operators, and industry professionals across the event. Come by the stand and say hello to the team!
Meet the machine. 👊

Our Sydney rep Adam takes you through the Hitachi ZX135US-7H — built for operators who need performance, versatility and confidence on site.

From tight access jobs to demanding civil works, the ZX135US-7H delivers the power and reliability crews count on every day.

Watch the walkthrough and see why this machine continues to turn heads across Australia.
A NEW ERA. SAME PROVEN JAPANESE PERFORMANCE.

Built on decades of trusted engineering from Japan, LANDCROS excavators will continue to deliver the reliability, durability and practical performance operators count on every day.

The name is evolving, but the commitment to supporting Australia’s construction and mining businesses remains the same.

Reliable on site. Ready for what’s next.

LANDCROS — Solutions Beyond Machinery
Today, we celebrate the mothers who inspire safer futures, stronger communities, and the next generation.

Happy Mother’s Day from the Hitachi | LANDCROS team.
Big machine. Serious work.

The Hitachi ZX490LCH-7 in operation with Apex Civil Solutions, delivering the power and performance needed to handle demanding conditions on site.

With an operating weight of 50.4 tonnes and 295 kW net power, the ZX490LCH-7 is built to move more material efficiently while providing the reliability operators expect from Hitachi machinery.
Another standout delivery out of Canberra.

This custom-built Hitachi ZX85USB-7 has officially been delivered to Specialized Digging Services (SDS) (@gb_diggs), featuring a custom blue finish completed by Revesby and detailed with bespoke in-house scrollwork.

Hitachi | LANDCROS excavator paired with an engcon rotating wrist and full attachment package, this machine has been set up for versatility from day one, ready to take on a wide range of applications on site.

A great result for the customer and a strong example of what can be delivered through the Canberra and Revesby teams.
Some people know exactly what they want to do from the start.

For Tristan, an apprenticeship was the opportunity to build practical skills, work with experienced technicians, and be part of an industry that keeps Australia moving.

As an apprentice with Hitachi Construction Machinery Australia, he’s learning what it really takes to work on heavy equipment - from hands-on servicing and maintenance through to problem solving in the workshop and out in the field.

Every day brings something different. New challenges. New lessons. New opportunities to improve.

Because becoming a qualified tradesperson is not just about turning spanners.
It is built through experience, consistency, and the willingness to keep learning.

Hear Tristan share his journey and what being part of the Orange Family means to him.

This is what development looks like:
Hands-on learning. Real responsibility. A future built to last.
We are excited to be attending the Norco Primex Field Days this May🚧
We invite you to visit the Hitachi stand, where you can explore our latest equipment, meet our team, and enter for a chance to win a 70L Hitachi branded bar fridge🔥🔥

📍 Event: Primex Field Days, Lismore Showgrounds 
📅 Date: 21-23 May 2026 
📍 Stand: W56 

Take this opportunity to engage with our team and enter the competition. We look forward to welcoming you!
Hitachi is proud to be attending the Primex Field Days this May!

Visit the Hitachi stand (W56) to get up close with our reliable and high performing machinery on display, built to handle the toughest jobs across construction, agriculture, and earthmoving industries.

Our experienced team will be on hand throughout the event to answer questions, provide expert advice and help you find the right equipment solutions for your operation.

📍 Primex Field Days, Lismore Showground
📅 21-23 May 2026
 📍Stand W56

We look forward to connecting with customers, operators, and industry professionals across the event. Come by the stand and say hello to the team!
Meet the machine. 👊

Our Sydney rep Adam takes you through the Hitachi ZX135US-7H — built for operators who need performance, versatility and confidence on site.

From tight access jobs to demanding civil works, the ZX135US-7H delivers the power and reliability crews count on every day.

Watch the walkthrough and see why this machine continues to turn heads across Australia.
A NEW ERA. SAME PROVEN JAPANESE PERFORMANCE.

Built on decades of trusted engineering from Japan, LANDCROS excavators will continue to deliver the reliability, durability and practical performance operators count on every day.

The name is evolving, but the commitment to supporting Australia’s construction and mining businesses remains the same.

Reliable on site. Ready for what’s next.

LANDCROS — Solutions Beyond Machinery
Today, we celebrate the mothers who inspire safer futures, stronger communities, and the next generation.

Happy Mother’s Day from the Hitachi | LANDCROS team.
Big machine. Serious work.

The Hitachi ZX490LCH-7 in operation with Apex Civil Solutions, delivering the power and performance needed to handle demanding conditions on site.

With an operating weight of 50.4 tonnes and 295 kW net power, the ZX490LCH-7 is built to move more material efficiently while providing the reliability operators expect from Hitachi machinery.
Another standout delivery out of Canberra.

This custom-built Hitachi ZX85USB-7 has officially been delivered to Specialized Digging Services (SDS) (@gb_diggs), featuring a custom blue finish completed by Revesby and detailed with bespoke in-house scrollwork.

Hitachi | LANDCROS excavator paired with an engcon rotating wrist and full attachment package, this machine has been set up for versatility from day one, ready to take on a wide range of applications on site.

A great result for the customer and a strong example of what can be delivered through the Canberra and Revesby teams.

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