December 2023

Aidan
Seaton

Major Accounts Manager – South Australia


Tell us about your career path at Hitachi and the roles you have held.

I started with Hitachi back in 2000 as an Apprentice Mechanic and worked my way through different positions in the Service Department including ‘Reman’ (remanufactured components mechanic) and Field Service before becoming a Customer Support Representative in 2008. During this time, I gained great product knowledge and internal systems experience, which prepared me to take on my next role in 2010 as Construction Equipment Sales Representative. Here I developed skills in response, communication and support, which is critical in meeting the business needs of our customers. In October 2022, I was appointed to the role of Major Account Manager for South Australia. Maintaining long term relationships with customers and establishing new relationships with new clients has greatly helped in my career path.

What do you enjoy about being a Major Account Manager?

Manage National Accounts in Quarry & Construction sector. Also manage Key Local Accounts within South Australia that aren’t listed as National. Providing plant solutions to our national accounts in quarry and construction as well as key local accounts within South Australia. I enjoy chasing new business, engaging with new customers and providing solutions for their business. I appreciate supporting a premium product with the team in the Adelaide Branch and seeing how the customers also respect and love the Hitachi brand.

What has helped you achieve your success?

Since the start of my journey, I had a Service Manager who was a great mentor. He was supportive and rewarded hard work and discipline, which gave me the opportunity to grow my career within the business. I also had a good mentor in the early part of my Sales career which also drove me to strive for success. Working together as a team and establishing relationships internally was just as important as external relationships.
Personally, I like to set high goals whether it’s with sport, family life or work. Persistence, hard work and attention to detail is a passion and sometimes I can be a bit OCD on certain things in order to achieve great results. It is also pleasing to resolve issues for clients and to be part of a solution that keeps customers happy and overall, very satisfying being part of a positive team effort.



Does your career provide a good sense of balance and fulfillment?

In my various roles I have been fortunate to travel regionally and nationally. There is a good work-life balance and the management team in Adelaide provide flexibility which enables me to be involved with my kids’ school events. IT has its challenges but provides me with a great sense of fulfillment. Individual achievement awards are great, but receiving a branch award is better, as I believe the Service and Parts sell the next lot of machines. There’s great value in representing a great brand.

Do you feel assured you have a prosperous future at Hitachi?

There is plenty of support, training and refresher courses available to keep up my skills so that I can confidently serve our customers. I am able to keep up to date with new products and have all the resources to keep me successful in my role.

What advice would you give to others who may be considered a career with Hitachi?

Be a risk taker and you’ll be surprised of the results when you push yourself outside of your comfort zone. Be open to learning and providing others encouragement towards personal growth.

If you were to do it all again, would you follow a similar path?

100% YES! It is very rewarding working for a reputable premium brand within the market with so many opportunities.

For the latest vacancies at Hitachi Construction Machinery Australia, visit our careers page





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#TheOrangeFamily

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Andrew from Armadale Plumbing taking delivery of his second Hitachi ZX17U-5 🙌
When the right machine proves itself on the job, there’s no need to look elsewhere.

Thanks for your continued trust - we love seeing repeat customers in the yard 💪🧡
Thank you for building with us this year!
Here’s to an even bigger year ahead. Happy New Year! 🎆
Merry Christmas!!
Even Santa knows the best pit stop is on site. 🎅🦺🧡

#MerryOrangeChristmas #OrangeFamily #BuiltForTheJob #BuiltToLast #HCA #OrangeFamily🍊 #LANDCROS
This year, Santa teamed up with our Hitachi family to get the job done.
Wishing everyone a safe, happy, and joy-filled Christmas. 🎄
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Honest insights, real experience, and a genuine passion for what he does - this one’s well worth a watch.

🎥 Watch the full episode.

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Dig Deep Debrief – Antony Moore

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Antony brings honesty, passion and a practical outlook - and his perspective is well worth your time.
🎥 Watch the full episode now.

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Hit play and step inside.

🎥 Watch now.
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His take on reliability, partnership, and performance is honest, grounded, and well worth the watch.
🎥 See the full episode here.

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🔁 Back for seconds!

Andrew from Armadale Plumbing taking delivery of his second Hitachi ZX17U-5 🙌
When the right machine proves itself on the job, there’s no need to look elsewhere.

Thanks for your continued trust - we love seeing repeat customers in the yard 💪🧡
Thank you for building with us this year!
Here’s to an even bigger year ahead. Happy New Year! 🎆
Merry Christmas!!
Even Santa knows the best pit stop is on site. 🎅🦺🧡

#MerryOrangeChristmas #OrangeFamily #BuiltForTheJob #BuiltToLast #HCA #OrangeFamily🍊 #LANDCROS
This year, Santa teamed up with our Hitachi family to get the job done.
Wishing everyone a safe, happy, and joy-filled Christmas. 🎄
Dig Deep Debrief – Chris Batson

Recorded during our Dig Deep Sales Conference, this episode features Chris Batson, one of our Hitachi Construction Machinery Australia Sales Managers, sharing his perspective on the industry, his approach to supporting customers, and what drives him in his role.

Honest insights, real experience, and a genuine passion for what he does - this one’s well worth a watch.

🎥 Watch the full episode.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Dig Deep Debrief – Antony Moore

As part of our Dig Deep Sales Conference, we spoke with Antony Moore, one of our dedicated Hitachi 
Construction Machinery Australia sales reps, to talk about his journey, what drives him, and the insights he’s gathered from working closely with customers across the industry.

Antony brings honesty, passion and a practical outlook - and his perspective is well worth your time.
🎥 Watch the full episode now.

#HCA #OrangeFamily🍊 #LANDCROS #DigDeep2025 #SalesConference #ConstructionIndustry #PeopleOfHCA #IndustryInsights #CustomerFocus #BuiltForYou
Hitachi on the job for Ozwest Plumbing & Drainage 🧡

A big congratulations to Brad from Ozwest Plumbing & Drainage on taking delivery of his Hitachi ZX55U-5!

Brad has always trusted the reliability, performance, and toughness of the ZX55U-5 - and it’s great to see it joining his fleet and getting straight to work.

Thanks for choosing Hitachi, Brad. We’re proud to support your business as it continues to grow.
A rare look behind the scenes.

From assembly to remanufacturing, from machines on the move to parts that keep them running - this is the teamwork and capability inside our Wacol hub, supporting Australia’s mining and construction industries every day.

Hit play and step inside.

🎥 Watch now.
Humans Behind the Machine – Episode 1: Dave Owen (MiNECO)

Real stories. Real work. Real impact.

In our first episode, we sit down with Dave Owen from @mineco.au -a leader who knows what it takes to get the job done and keep machines working where it counts.

His take on reliability, partnership, and performance is honest, grounded, and well worth the watch.
🎥 See the full episode here.

Hear Dave’s perspective and why MiNECO continues to put trust in our machines and our team.

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