The same people. The same promise. A new name.

RELIABILITY ENDURES

From April 2027, Hitachi Construction Machinery becomes LANDCROS — a new name, not a new company. Your team, your dealer, your service network, and your machines stay exactly as they are. Everything you rely on today continues under LANDCROS.

Built in Japan. Trusted worldwide. That doesn’t change.

75 YEARS OF ENGINEERING EXCELLENCE CONTINUES

Japanese engineering, manufacturing discipline, and an uncompromising commitment to precision — refined over 75 years. That doesn’t change with our name. Every LANDCROS machine is designed, built, and backed by the same company, factories and teams that built your last one.

The same foundation. A bigger vision for what comes next.

SOLUTIONS BEYOND MACHINERY

Becoming LANDCROS marks the beginning of a new chapter — one focused on accelerating smarter, more connected solutions for the mining and construction industries. The machines and support you rely on today remain unchanged. The ambition for tomorrow is just getting started.

APRIL 2027 — THE JOURNEY BEGINS

Hitachi Construction Machinery will become LANDCROS

For over 75 years, Hitachi Construction Machinery has stood beside our customers — through every project, every challenge, and every breakthrough. From April 2027, we carry that legacy forward under a new name: LANDCROS. The same people. The same machines. The same commitment to your success — and the beginning of an ambitious new chapter together.

Inspired By the Future

Same commitment to our customers

A message from Masafumi Senzaki

Since 1950, when we introduced Japan’s first domestically developed cable-operated shovel, we have continued to develop innovative technologies and deliver our products to customers around the world. With this legacy, we are now taking a new step toward the next 100 years. As the demand for
a sustainable society grows, our customers face a wide range
of challenges such as increased safety, improved productivity, and reduced life cycle costs. Our unwavering mission is to stand by our customers, responding to their expectations with innovative products and solutions.

“Ensure a prosperous land and society for the future”

Our new corporate brand, “LANDCROS,” reflects our vision through the word “LAND” and combines key values we cherish-Customer, Reliable, Open, and Solutions. It represents our commitment to society-delivering innovative solutions to our customers.

We value the concept of “Open” as a key to delivering innovative solutions to our customers. By openly collaborating with global partners and connecting products, technologies, people, and ideas, we integrate our strengths. Through this approach, we are evolving into a “solution provider” that can respond quickly and flexibly to our customers’ business challenges. The quality of our products and support, as well as the strong relationships we have built with our customers, remain unchanged. We will continue to take on pioneering challenges by delivering innovative solutions to our customers.

“Ensure a prosperous land and society for the future”. We sincerely appreciate your continued support and cooperation.

President & COO Masafumi Senzaki

Rooted in legacy & driven by innovation

A message from Ray Kitic

Our proud history across the last 75 years as a global leader in the supply of quality equipment and reliable solutions, has been forged from our products, our people and customer partnerships. The construction and mining industries are entering a new era. The world demands more efficient and sustainable approaches in these two key industries. The aspirational goals of our people, key partners and society are inspiring us to evolve. Our DNA of engineering excellence and global support networks, delivering customer-centric reliable solutions around the world, remains fully intact. Our existing capability serves as the platform from which to launch this next phase in our evolution.

“A new era begins—with the same people you trust.”

We enter this next stage in our journey with energy, enthusiasm and commitment to strengthening our existing capability by accelerating innovation, developing new technologies, and expanding our collaboration with key partners worldwide. We are excited with the opportunities that this next stage holds, and whilst we are expanding our capabilities, our focus remains where it’s always been – with our customers.

To our valued customers in Oceania and around the globe, rest assured that the people, products, support networks, and
supply chains you depend on will remain unchanged.

Evolving with purpose. Built on trust “

Ray Kitic, Managing Director of Hitachi Construction
Machinery Australia | © HCA

Reliable
Solution

SOLUTIONS BEYOND MACHINERY

Ensuring a prosperous land and society for the future

Becoming LANDCROS marks the beginning of our commitment to go further for our customers. Our vision is to develop smarter, more connected solutions for the mining and construction industries — and everything we do as LANDCROS is focused on accelerating that journey. Our foundation of 75 years of engineering excellence and trusted partnerships is what makes that ambition possible.

ENGINEERING EXCELLENCE, BUILT FOR THE NEXT ERA

Brand Essence

The Meaning Behind LANDCROS

LAND reflects our purpose: to ensure a prosperous land and society for the future. CROS brings together the four values at the heart of everything we do — putting Customers first, maintaining Reliability in every machine and interaction, staying Open in how we work with partners and people, and delivering Solutions that go beyond the equipment itself. LANDCROS is a name built to mean something.

Who We Are

We are the people behind more than 75 years of Japanese engineering — the same teams, the same expertise, the same orange machines your operation depends on. LANDCROS is that identity continuing forward, with the confidence to go further.

Where We’re Headed

Our vision is simple to state and ambitious to achieve: ensure a prosperous land and society for the future. For us, that means building machinery and developing solutions that help our customers work more productively, more safely, and more sustainably — for the long term.

What Drives Us Every Day

To stand by our customers. To deliver engineering quality you can trust on every shift. To keep improving so that every machine we make, every part we supply, and every service call we answer is better than the last. LANDCROS is the name we carry that mission forward under.

How We Work

We’re a global company with local people — connected by a shared commitment to getting it right for the customer in front of us. Open to new ideas. Reliable in delivery. And proud of the heritage we bring to every job site we’re part of.

Landcros

This shows our commitment to delivering innovative solutions to every customer.

Reliability & innovation remains stronger than ever.

#01. When will the LANDCROS brand launch? LANDCROS will officially launch in April 2027. During the transition period, equipment will feature a secondary LANDCROS decal alongside the current Hitachi decals.

#02. What will change on my equipment? The engineering excellence you expect from our machines will remain the same. Our engineering and manufacturing processes will not change. After the official launch in 2027, the main visible change will be a new “LANDCROS” decal in place of the current “HITACHI” decal.

#03. Will the company structure change? No. There will be no change to the structure or organisation of our company, our parent company, or our partner companies. The change relates only to the company name and the brand on machines and parts.

Your current team, service network, and supply chain will remain in place-ensuring consistency as we move forward under the LANDCROS name.

WE'RE BUILDING THE FUTURE TOGETHER

Our future is focused on smarter, faster, and more sustainable solutions. But our foundation is-and always will be-built on trust.

#04. Will my dealer change? No. The dealer network will not be affected by the company name change. You will continue to work with the dealers vou know and trust for all current Hitachi models and future
LANDCROS equipment.

#05. Will parts and other after sales support be affected? For parts, the main change after the official launch in 2027 will be the brand name on labels and parts. Manufacturing quality and parts policies will remain the same.

#06. Will LANDCROS still be able to support Hitachi branded machines? Yes. The manufacturing structure remains the same, and the machine engineering is unchanged. LANDCROS parts, maintenance and service instructions will apply to current and future machines, including HITACHI branded equipment.

“For more information please read our extended FAQ’s

Fleet management

Stay in control anytime, anywhere with LANDCROS connect

LANDCROS Connect puts you in control of your fleet, anytime, anywhere. Monitor performance across mixed equipment, set geofences for smarter jobsite insights, and access real-time alerts to reduce downtime. Whether on mobile or desktop, the platform lets you generate custom reports, track productivity, and find parts with ease. Designed for today’s construction industry, LANDCROS Connect helps you make faster, smarter decisions to keep your operation running at full speed.

Monitoring
  1. 01

    Operation

    Geofence and operational analysis. Jobsite management has never been more efficient.

  2. 02

    Workload

    Increase your productivity. The dashboard gives you a quick overview of key data to monitor your assets.

  3. 03

    Product

    Predictive maintenance. With LANDCROS Connect you can minimize unwanted downtime.

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"Reliability means delivering for our customers, not letting them down and keeping the wheels turning."

That's how Cameron Madeira, Operations Manager at ECORR, describes the role Hitachi equipment plays in their operation.

Processing thousands of tonnes of concrete every day, ECORR relies on a fleet of Hitachi excavators and wheel loaders to tackle one of Australia's toughest working environments. From separating steel and concrete to keeping crushers fed and material moving, reliability isn't optional—it's essential.

We're proud to support ECORR as they continue their mission to be leaders in the recycling industry.

@ecorr_eco_resource_recovery
Throwback to our 2025 Construction Equipment Sales Conference - where the team got hands-on with the machines they talk about every day. 👷‍♂️💥

From walkarounds to machine demos, it was a chance for our Construction Equipment Sales Representatives to get up close with the gear, share knowledge and sharpen their understanding of the products supporting customers across Australia.

Because selling equipment is one thing. Knowing it inside and out is another. 👊
Look after the big fella and the big fella looks after you.

This King's Birthday, a reminder worth holding onto. The machines that lead your fleet for the longest are the ones backed by proper servicing, genuine parts, and a team that knows them down to the bolt.

Treat your equipment with that standard, and it rewards you with uptime, resale value, and years of reliable work.

What is the oldest Hitachi | LANDCROS machine still earning its keep on your site? 
Drop its age below.
The name is changing.
The Japanese reliability operators count on is not.

From construction sites to quarries and mining operations, the machines trusted across Australia are stepping into a new era under the LANDCROS name.

Same proven performance.
Same dependable support.
Same commitment to getting the job done.

LANDCROS — Solutions Beyond Machinery.
Big bloke.
Compact machine.
Still plenty of room to get comfortable.

George from Sydney walks through the ZX17U-5 and shows why compact does not mean cramped. With a spacious operator area, easy access and the performance to match, this machine is built to work hard in tight spaces.

Small footprint. Serious capability.
Meet the machine. 👊

Bryce Gibson from Revesby takes you through the Hitachi ZX55U-5 - the compact excavator built to punch above its weight.

From HN bushings that help reduce pin wear, to easy-access servicing and radiator protection designed for harsh Australian conditions, the ZX55U-5 is packed with features that help keep crews moving and downtime low.

Tight access. Smooth operation. Proven Hitachi reliability.

Watch the walkthrough and see why the ZX55U-5 continues to earn its place on worksites across Australia.
FarmFest Queensland is almost here and Hitachi is bringing an impressive line up of machinery to the stand! 🚜

Come and check out the ZX33U-5, ZX55-5, ZX85USB-7, ZX135US-7H and ZX345USLC-7H excavators, the ZW140-7 wheel loader, ZX210LC-7 and ZX155W-7 wheeled excavators, plus a Bell B30E Water Cart.

While you’re there, make sure you enter our competition for your chance to WIN a Hitachi | Landcros 70L Bar Fridge! 🎉

Visit the Hitachi team at FarmFest Queensland on Stand S/7-9 to explore the range, chat with our experts and enjoy giveaways and activities across the event.

We look forward to seeing you there!!
🚧Hitachi is heading to FarmFest Queensland! 🚧

We’re excited to be exhibiting at this year’s event with an impressive line up of Hitachi  and BELL machinery on display. Whether you’re looking to get up close with the latest equipment, chat with our team or see what’s new in the industry, make sure to visit the Hitachi stand.

There’ll also be competitions, giveaways and plenty happening across the event, so don’t miss out!

📍 Farm Fest- 11465 Warrego Highway, Kingsthorpe, QLD 4400
 📍2-4 June 2026
 📍Stand number S/07-09
We look forward to seeing you there!
"Reliability means delivering for our customers, not letting them down and keeping the wheels turning."

That's how Cameron Madeira, Operations Manager at ECORR, describes the role Hitachi equipment plays in their operation.

Processing thousands of tonnes of concrete every day, ECORR relies on a fleet of Hitachi excavators and wheel loaders to tackle one of Australia's toughest working environments. From separating steel and concrete to keeping crushers fed and material moving, reliability isn't optional—it's essential.

We're proud to support ECORR as they continue their mission to be leaders in the recycling industry.

@ecorr_eco_resource_recovery
Throwback to our 2025 Construction Equipment Sales Conference - where the team got hands-on with the machines they talk about every day. 👷‍♂️💥

From walkarounds to machine demos, it was a chance for our Construction Equipment Sales Representatives to get up close with the gear, share knowledge and sharpen their understanding of the products supporting customers across Australia.

Because selling equipment is one thing. Knowing it inside and out is another. 👊
Look after the big fella and the big fella looks after you.

This King's Birthday, a reminder worth holding onto. The machines that lead your fleet for the longest are the ones backed by proper servicing, genuine parts, and a team that knows them down to the bolt.

Treat your equipment with that standard, and it rewards you with uptime, resale value, and years of reliable work.

What is the oldest Hitachi | LANDCROS machine still earning its keep on your site? 
Drop its age below.
The name is changing.
The Japanese reliability operators count on is not.

From construction sites to quarries and mining operations, the machines trusted across Australia are stepping into a new era under the LANDCROS name.

Same proven performance.
Same dependable support.
Same commitment to getting the job done.

LANDCROS — Solutions Beyond Machinery.
Big bloke.
Compact machine.
Still plenty of room to get comfortable.

George from Sydney walks through the ZX17U-5 and shows why compact does not mean cramped. With a spacious operator area, easy access and the performance to match, this machine is built to work hard in tight spaces.

Small footprint. Serious capability.
Meet the machine. 👊

Bryce Gibson from Revesby takes you through the Hitachi ZX55U-5 - the compact excavator built to punch above its weight.

From HN bushings that help reduce pin wear, to easy-access servicing and radiator protection designed for harsh Australian conditions, the ZX55U-5 is packed with features that help keep crews moving and downtime low.

Tight access. Smooth operation. Proven Hitachi reliability.

Watch the walkthrough and see why the ZX55U-5 continues to earn its place on worksites across Australia.
FarmFest Queensland is almost here and Hitachi is bringing an impressive line up of machinery to the stand! 🚜

Come and check out the ZX33U-5, ZX55-5, ZX85USB-7, ZX135US-7H and ZX345USLC-7H excavators, the ZW140-7 wheel loader, ZX210LC-7 and ZX155W-7 wheeled excavators, plus a Bell B30E Water Cart.

While you’re there, make sure you enter our competition for your chance to WIN a Hitachi | Landcros 70L Bar Fridge! 🎉

Visit the Hitachi team at FarmFest Queensland on Stand S/7-9 to explore the range, chat with our experts and enjoy giveaways and activities across the event.

We look forward to seeing you there!!
🚧Hitachi is heading to FarmFest Queensland! 🚧

We’re excited to be exhibiting at this year’s event with an impressive line up of Hitachi  and BELL machinery on display. Whether you’re looking to get up close with the latest equipment, chat with our team or see what’s new in the industry, make sure to visit the Hitachi stand.

There’ll also be competitions, giveaways and plenty happening across the event, so don’t miss out!

📍 Farm Fest- 11465 Warrego Highway, Kingsthorpe, QLD 4400
 📍2-4 June 2026
 📍Stand number S/07-09
We look forward to seeing you there!

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